ecommerce

eCommerce + Blockchain

El 2 de abril de 2019 participé en el evento Designing a New Future with Blockchain organizado por Izertis, donde enseñamos un caso práctico del uso de Liferay Commerce y la tecnología Blockchain en torno…


Differentiation is still key in eCommerce

In a previous article I mentioned the need to optimize strategic factors in eCommerce like the internationalization, mobile-oriented design, the shopping experience on different channels or the integration with social networks. Although these elements are critical,…


Key strategic factors to optimize in e-commerce

My first intention was to comment on the “latest” trends in e-commerce. Then, selecting topics to analyze, I’ve thought thatefficiency or maximizing available resources is key to e-commerce success. While optimizing operational aspects is central,…