Etiqueta ecommerce

Differentiation is still key in eCommerce

In a previous article, I mentioned the need to optimize strategic factors in eCommerce like internationalization, mobile-oriented design, the shopping experience on different channels, or the integration with social networks. Although these elements are critical, today, the differences between eCommerce…

Key strategic factors to optimize in ecommerce

My first intention was to comment on the «latest» trends in e-commerce. Then, selecting topics to analyze, I thought that efficiency or maximizing available resources is key to e-commerce success. While optimizing operational aspects is central, we must not forget…