e-Commerce

Differentiation is still key in eCommerce

In a previous article I mentioned the need to optimize strategic factors in eCommerce like the internationalization, mobile-oriented design, the shopping experience on different channels or the integration with social networks. Although these elements are critical,…

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Key strategic factors to optimize in e-commerce

My first intention was to comment on the “latest” trends in e-commerce. Then, selecting topics to analyze, I’ve thought thatefficiency or maximizing available resources is key to e-commerce success. While optimizing operational aspects is central,…